Apple App Store rules in new adjustment, expecting to solve the increasingly serious problem brush list, after the adjustment after of the list, change the extent, App brush quantity list by the business at impact, but by recent effect look, no problem solved, a particular was played to 200 after the game that come back to top 20 soon ranks, and back to state estimation is just a question of time.
March 24,, apple App Store rules in new adjustment, expecting to solve the increasingly serious problem brush list, after the adjustment after of the list, change the extent, App brush quantity list by the business at impact, but by recent effect look, no problem solved, a particular was played to 200 after the game that come back to top 20 soon ranks, and back to state estimation is just a question of time. So, why cannot fundamentally eliminate brush list, the application of the ranking secert?
Application of the mystery of the rankings
Apple to their App Store ranking algorithm this topic has been working on the attitude, the lot. So many developers can only rely on speculation, by guess. Now get most developers approbate, is a French application developers in 2010 of a formula that out, that is used in the list based on App Store sales of the week before, and the calculating formula is using a weighted average of seven days before, and the weight of each day are different.
As time goes on, as foreign Tapjoy, W3i etc advertising platform to provide application promotion service, will in some popular in application promotion channel built-in applications, is simply the user need some of the items in the game or items, but don’t want to spend money on, as long as Tapjoy or download the popularization of W3i those applications, can free access to the application within the props, so can increase was the application download. While the list of companies provide service brush is more direct, direct use a lot Apple ID download the application, rapid gain a download. Based on the list of the algorithm mentioned above, it is the promotion application will soon get promoted.
Apple has in this kind of situation clear warning: in the App Store trying to in comments or ranking operation or the developers think cheating, including false comments and pay comments and the way, will be removed iOS developers permissions. After the apple in the frame JiHu 360 all products to events, is the direct embodiment of the warning. And a 360 series next product before, apple once banned with Tapjoy function off all applications. In fact, apple is also in the ranking algorithm has been adjusted list, continuously introducing new index, at present according to insiders speculate that the recent new join indicators include the use frequency of application, the application of the state, whether the application is comments user uninstall parameters, the main purpose is to completely shielded from the algorithm of all kinds of brush list behavior.
The App Store for application of the algorithm in the list adjustment, introduces a new parameters, download history, and the parameters of the weight of high. As mentioned above, the present main brush list is the short term way let a application of accumulated quickly download, based on the most basic download, evaluation system algorithm, can let the application quickly into top of the charts. And the history of parameters to download, and give high weight, in fact and not fundamentally eliminate list from rushed behavior, but will greatly reduce blunt list–because the new application efficiency is no historical accumulation of data download, short-term behavior will brush list contained. Plus gradually into all the details parameters, basically can do shielding brush list behavior. But generally speaking, do this level of algorithm adjusted, can only be system level application store.
Android Market ranking puzzles
App Store and Google Play official market belongs to the system level and application, and need to bind a specific user ID, can use and buy and download the application. Especially the App Store, based on its application download installation the uniqueness of channels, the user in the iOS devices installed on the number of applications, type, for App Store is virtually transparent. So App Store can be in calling a ranking algorithm such as application, usage of the unloading data as mainly studies the index. And Google Play can also do a similar effect.
Because a lot of such as users to active participation of relevant parameters, degree, Google’s official ranking algorithm than third party actually Android application Store more rigorous, and apple’s App Store and Google and the Google Play different is, the domestic market of third party applications are ordinary application level of application, just these market application to provide a third party application download channel, and third party applications market often don’t have the ability.
In most cases, these third party market can only get into their own platform of the total amount of application download, etc and application download one-day download times of the relevant data. So in the ranking of the list, most market is the main basis of application in their own platform online download of. Because domestic third party Android applications market application download basic are free, want to be in such a rush on application market list, don’t even need to be “professional brush list company intervention, the developer himself can do–as long as crazy download can achieve a download get high ranking accumulation effect.
So, is there a better ranking method?
A feasible method is applied to all kinds of the actual installed standard for consideration. The actual installed, in short, is the third party in the market for users
